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Pleasure to Meet You

I’m Amber Nelson, the ringleader here at The Lingo Institute. I’ve been happily building this marketing, communications, and strategy company since 1997.  My team and I are  dedicated to helping our clients build a strong marketing communications foundation to increase their reach, maximize their impact, and meet their business goals.

Occasionally, I take on projects simply because they move me, inspire me, or present intriguing opportunities. Some of my more interesting adventures have included hanging out with truckers and Harley Davidson dudes to gain customerinsights for a new toolbox startup, devising volunteer recruitment and retention strategies for an L.A. nonprofit, teaching workshops on effective communications to a ballroom full of financial service professionals and founding TEDxPasadenaWomen.

I’m always looking for the next challenge, whether it’s trying a new hiking trail, embarking on a collaborative venture with another company, or helping our clients pave the way to their future. Whatever the task at hand, my team uses everything in our evolving integrated marketing and communications tool box to help our clients understand their audiences and what motivates them, clarify what needs to be communicated and identify the best way to serve up that message for maximum impact.

Lingo clients are international companies, small business owners, executives and individuals who know marketing matters, words can change the world, and strategy is where everything starts. If you’re one of our kind, let’s talk!

The Lingo-ist

Here are a few of Amber's recent blogs for The Lingo-ist

The Value of Kindness

Valentine’s Day can bring up a lot: hopeful expectations, outsized feelings of responsibility, dread, excitement, and more. Words of kindness can help navigate all of these issues and more every day of the year. Not just for special occasions, words of kindness can...

Your Words Make a Difference

It’s so easy to give in to the caustic behavior of others. The person who cut you off in traffic, the guy yelling into his cell phone at the grocery store, the woman belittling the barista at Starbucks. Every one of these acts poisons the environment just a little....

It’s Time to Finish What You Started

Language and leadership are two of my favorite topics. I spend a good deal of time studying the symbiosis of these skillsets. More often than not, powerful leaders know how to effectively communicate and effective communicators know how to powerfully lead. But...

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